As Lead Creative Director and Senior 3D Motion Designer, I was responsible for the modeling, lighting, texturing, and rendering of the POWRBANK series. I built 3D models of the Pro, XPro, and Max units using Cinema 4D with Redshift, and brought them to life with realistic materials and lighting setups. I also handled compositing and motion graphics using Adobe Creative Suite, ensuring the animation matched POWR2’s brand identity and campaign needs.

The production pipeline included:

• Storyboarding to plan shots and product highlights

• Animatic for timing, pacing, and alignment with marketing goals

• Final lighting & rendering to generate high-quality still renders and the product animation