Tiger Melon Hard Seltzer
Brand Campaign · 3D Motion Graphics · Print & Digital Advertising
As Lead Creative Director and Senior 3D Motion Designer, I owned the visual identity and animation pipeline from concept through final delivery. Using Cinema 4D with Redshift for modeling, lighting, rendering, and Adobe Creative Suite for compositing, motion graphics, and final polish, I shaped both the high-energy visuals and the messaging. To anchor the creative in real audience insights, I developed client personas and researched the target demographic—what styles, tones, and formats they responded to.
Social Media Campaign Assets
Brand Campaign · 3D Motion Graphics · Print & Digital Advertising
A key focus of this campaign was creating 15–30 second short-form animations tailored for Instagram Ads, Stories, and Reels. These pieces were designed to grab attention within the first few seconds, highlight the bold fruit visuals, and reinforce the “Find Your Flavor” tagline in a mobile-friendly format.
Tiger Melon Hard Seltzer
