As Lead Creative Director and Senior 3D Motion Designer, I oversaw the creative direction and execution of the animation from concept to delivery. The focus was on capturing the sleek design of the clog, demonstrating the carbon-fiber technology that powers VKTRY products, and emphasizing the balance of performance and comfort.

The workflow followed a structured, team-ready process: storyboarding to define narrative flow, animatic development to refine timing, and full 3D production with lighting, rendering, and compositing for a polished, athletic look.